PRESS RELEASE SS25

Spring 2025’s offerings remain very true to Ernest Leoty’s pioneering conviction that support must always be paired with style and comfort. Underlining the exceptional heritage of Maison Leoty, clean, architectural lines and contour stitching on tops suggest the traditional boning of French corsets, while also beautifully enhancing natural curves. Higher waistlines on leggings and boy shorts allow for the leanest of silhouettes, while side panels lend support and contrast stitching visually lengthens the leg. In jersey, fleece, terry-cloth and ripstop fabrics, the pieces mix-and-match and layer effortlessly, relying on an understated palette of chic neutrals (ivory, navy, taupe, brown, olive, cobalt, black and white).

Branding is either hushed and discrete (tone on-tone stitching or small tags) or cleverly Paris ‘80s retro, with sweatshirts emblazoned with the playful lower-case logo recently perfected by In Practice Studio.

Throughout, the French luxury fashion background of the new executive team is very evident, with Ernest Leoty offering a distinctly, elevated vision for activewear.

Minimalist, urban designs are clearly inspired by the same streetwear trends driving the latest Fashion Week runways. “Obviously, we’re rejecting many of the accepted codes of activewear,” explains Diemoz. “There’s simply no need for all those loud colors and oversized graphics. We believe that what you wear to the gym can be just as stylish as what we’re seeing daily in the coolest arrondissements of Paris.

These are versatile designs that, yes, are truly functional for workouts—but they also look great as you walk to and from the gym… or, in fact, when you’re headed anywhere else!