Movement culture is the philosophy of embracing and exploring diverse forms of physical expression, empowering individuals to find their own unique way to move, evolve, and connect with their body. A larger lifestyle that goes beyond sports, beyond outdoor, Ernest Leoty is addressing avant garde niche activities and behaviors like wild swimming, float therapy, ecstatic dance, breathwork, urban trail, ice bath rituals, climbing, skateboarding, solitude retreat, nomad lifestyle, stargazing retreats...

This reflects the rise of healthier lifestyles which are expected to accelerate even further in the coming years. The goal is to speak to a new generation of customers who value personal style as much as the activity itself.

At the intersection of sport, style and culture.